The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
The Fresh System
Agency: Ogilvy / Bogotá + Carulla / Medellín
Client: Carulla Category: Experiential / Customer Experience / CX
Middle Seat Lottery
Agency: Special / Sydney + Virgin Australia Group + PHD Media / Sydney + Enthral / Melbourne
Client: Virgin Australia Group Category: Experiential / Customer Experience / CX
Veteruns 100K
Agency: GUT / Los Angeles + Call of Duty: Endowment / Santa Monica + Bot Animation / Alpharetta
Client: Call of Duty Category: Experiential / Virtual Events
Apologize the Rainbow
Agency: DDB / Chicago + DDB / New York + Mars / Chicago + Picrow / Los Angeles
Client: Skittles Category: Experiential / Virtual Events
Gamer Asylum
Agency: Ogilvy / Singapore
Client: ARTOTEL Group Category: Experiential / Brand Installations
Mannequin Spectators
Agency: Fahrenheit DDB / Lima + Oechsle / Lima + Creasonica / Lima + Playroom / Lima
Client: Oechsle Category: Experiential / Brand Installations
The Art of Self Examination
Agency: DAVID / Buenos Aires
Client: MACMA Category: Experiential / In-Person Events
Smart Fill
Agency: VMLY&R Commerce India / Mumbai
Client: Unilever Category: Experiential / Customer Experience / CX
City Hall of Love
Agency: MullenLowe / Singapore
Client: Unilever / Closeup Category: Experiential / Virtual Events
50 Queens
Agency: Accenture Song DK / Copenhagen + Golden Days + BIG - Bjarke Ingels Group + Meta
Client: Golden Days Category: Experiential / Hybrid Events
Dream Transfer
Agency: McCann / London + MediaCom / London + Weber Shandwick / London + Craft / London
Client: eBay UK Category: Experiential / Hybrid Events
Award:
2023 Direct Marketing Gold Pencil
Agency:
Ogilvy / Bogotá + Carulla / Medellín
Client:
Carulla
Title:
The Fresh System
Category:
Experiential / Customer Experience / CX
Annual ID:
OS23_DM005G
Award:
2023 Direct Marketing Silver Pencil
Agency:
Special / Sydney + Virgin Australia Group + PHD Media / Sydney + Enthral / Melbourne
Client:
Virgin Australia Group
Title:
Middle Seat Lottery
Category:
Experiential / Customer Experience / CX
Annual ID:
OS23_DM023S
Award:
2023 Direct Marketing Silver Pencil
Agency:
GUT / Los Angeles + Call of Duty: Endowment / Santa Monica + Bot Animation / Alpharetta
Client:
Call of Duty
Title:
Veteruns 100K
Category:
Experiential / Virtual Events
Annual ID:
OS23_DM022S
Award:
2023 Direct Marketing Bronze Pencil
Agency:
Ogilvy Italy / Milan
Client:
Prime Video
Title:
Staraoke
Category:
Experiential / In-Person Events
Annual ID:
OS23_DM039B
Award:
2023 Direct Marketing Bronze Pencil
Agency:
DDB / Chicago + DDB / New York + Mars / Chicago + Picrow / Los Angeles
Client:
Skittles
Title:
Apologize the Rainbow
Category:
Experiential / Virtual Events
Annual ID:
OS23_DM040B
Award:
2023 Direct Marketing Merit Award
Agency:
Ogilvy / Singapore
Client:
ARTOTEL Group
Title:
Gamer Asylum
Category:
Experiential / Brand Installations
Annual ID:
OS23_DM069M
Award:
2023 Direct Marketing Merit Award
Agency:
Fahrenheit DDB / Lima + Oechsle / Lima + Creasonica / Lima + Playroom / Lima
Client:
Oechsle
Title:
Mannequin Spectators
Category:
Experiential / Brand Installations
Annual ID:
OS23_DM070M
Award:
2023 Direct Marketing Merit Award
Agency:
DAVID / Buenos Aires
Client:
MACMA
Title:
The Art of Self Examination
Category:
Experiential / In-Person Events
Annual ID:
OS23_DM071M
Award:
2023 Direct Marketing Merit Award
Agency:
VMLY&R Commerce India / Mumbai
Client:
Unilever
Title:
Smart Fill
Category:
Experiential / Customer Experience / CX
Annual ID:
OS23_DM075M
Award:
2023 Direct Marketing Merit Award
Agency:
MullenLowe / Singapore
Client:
Unilever / Closeup
Title:
City Hall of Love
Category:
Experiential / Virtual Events
Annual ID:
OS23_DM072M
Award:
2023 Direct Marketing Merit Award
Agency:
Accenture Song DK / Copenhagen + Golden Days + BIG - Bjarke Ingels Group + Meta
Client:
Golden Days
Title:
50 Queens
Category:
Experiential / Hybrid Events
Annual ID:
OS23_DM073M